ABOUT

Dekamarkt is a Dutch supermarket chain with 99 branches in Noord-Holland, Zuid-Holland, Gelderland, Overijssel, Flevoland and Utrecht. DekaMarkt as a value for money full service supermarket that 'makes the best affordable' with a focus on craftsmanship, fresh preparation, service and inspiration. Fresh/food market at an affordable price.

OUR MAIN INNOVATION GOALS

The daily groceries affordable and good, fresh, tasty and healthy food accessible to everyone in a low-threshold, customer-friendly way. Be more distinctive. Opportunities to improve assortment optimization and fresh experience.

SPECIFIC INNOVATION NEEDS

• Extension in convenience
• Extension in enjoyment
• Extension in vegan/flexi
• Extension in organic/sustainable
• Extension in healthy

See partner's website here.