What's Cooking? is an innovative Belgian fresh foods business that markets its savory food in multiple European countries. The group has two core activities: savory cold cuts, snacks and freshly prepared ready meals. It has 12 industrial sites in Belgium, The Netherlands, France, Poland and the United Kingdom and employs approximately 3000 employees. What's Cooking? generated a turnover of EUR 781,4 million in 2022.
We are What's Cooking?, formerly known as Ter Beke Group. Day by day, we want to make sustainable food consumption second nature. Our sustainability strategy is based on three pillars: we provide good food for all, while protecting the planet and helping people flourish. Together, we can make a difference.
We are committed to increasing the proportion of vegetarian and plant-based products in our portfolio and helping consumers make informed choices. We not only want our products to be safe and of premium quality, we also want them to be as nutritious as possible.
To realize our ambition, we also look beyond our own organization. Perhaps our greatest source of inspiration in that regard are startups and scale-ups – young companies that have the power to respond rapidly to new trends and to enter the market in a very agile manner.
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