Joost Dekkers
Co-founder, Open Innovation Expert

Joost is an entrepreneur with 10+ years experience in Open Innovation. He is founder of the innovation platforms StartHubs and Battle of Concepts, and helped dozens of companies with their open innovation strategy and projects.



Bas Allart
Co-founder, Innovation Ecosystems Builder

Bas is an innovation and startup accelerator with a proven track record in building and driving successful innovation partnerships and ecosystems over the past 20 years. As founder of startup incubator UtrechtInc he was one of the pioneers in the Dutch startup landscape.



Vincent van Gorkom
Co-founder, Food & Scale-up Expert

Vincent van Gorkom is an experienced entrepreneur working 20+ years in the food industry. He has a proven track record of building and scaling-up food companies. In 2012 he co-founded Yellow Chips, a leading organic chips and veg chips maker in the NW-European market. Yellow Chips was sold in 2018.



Jesse 't Lam
Co-founder, Food & Scale-up Expert

Jesse is an entrepreneur with 20+ years of experience the Food Industry. He has a proven track record in building and scaling-up food companies. Latest by the scale-up Yellow Chips which was active in the NW European retail market and was successfully sold to Campbell Soups in 2018. 




Steven Menke
Open Innovation Expert


As Operational Director at the open innovation platform StartHubs, Steven has helped dozens of organizations with their open innovation strategies and projects.



Mei Nelissen
Challenge Coordinator 


Mei is Challenge Coordinator at the open innovation platform StartHubs. She helps organizations by translating their innovation needs into succesful challenges.



Tessa van der Hart
Challenge Campains & Scouting 

As Communication & Community Lead at open innovation platform StartHubs, Tessa is responsible for all the challenge campaigns and scouting projects. 



Marjolein Theunissen
Marketing & PR

Online and offline, Marjolein gives our brand a boost. With her experience as a media-entrepreneur and her everlasting creativity, she fuels our channels with inspiring content and stunning campaigns.







Johan Pieter Volkerink
Camps Food

''After starting my career in FMCG for Mondelez, I joined Camps Food, a distributor for food brands in the Benelux market with a focus on food retailers. Consumer demands are shifting and I am always looking for opportunities to help retailers address these needs. I believe that pioneer brands are crucial to push the food industry in the right direction. That’s why I love to work with creative minds that have the ambition and potential to scale. I am very proud on our dedicated team of food professionals, with who we’ve been building the babyfood brand Ella’s Kitchen. 
Let’s discuss how we can help you accelerate your growth!''




Pieter Morsink

''15 years of experience in food retail with a focus on private label procurement and product development. Working experience in discount, full service and within a buying cooperation. Also experience with business start up in an e-commerce environment.
I enjoy working with people with innovative ideas that help reduce our carbon footprint, make a healthy lifestyle easier and that work with respect for people, animals and the environment. But I also love sharing ideas and experiences over a good barbecue and drinking a glass of wine with nice people. Life is a balancing act.''



Reggy van der Wielen
Research & Technology Leader

Delivering technical insights and food-/ingredient innovations that provide  nutritious, tasty, sustainable food solutions for consumers around the globe is the central theme through Reggy’s career. After having obtained his PhD on the topic “Vitamin intake and status of Elderly Europeans”, he worked in various R&D functions at Unilever and FrieslandCampina. Reggy has built and led various fit for purpose teams of experts, in the areas of sustainabiliy, process technology, food structure functionality, flavour, consumer behaviour, and nutrition.  He has defined and executed various innovation programmes in those areas, continuously expanding and leveraging his extensive exernal open innovation network.



Gert-Jan van den Berg
Partner Lamb Weston 

Gert-Jan is a pragmatic and entrepreneurial business minded finance and M&A professional due to 20+ years experience at Lamb Weston. Having structured many international partnerships and joint ventures he turns strategy into execution with profitable and sustainable business models. Gert-Jan loves to work with entrepreneurs in food and help them to become successful!