Our Mission

Brave New Food is a European food innovation platform that stimulates collaborations between a thriving community of innovative startups/scale-ups, and leading food corporates, retailers, distributors, impact investors and knowledge partners. 

Our mission is to accelerate the transition to a healthier and more sustainable food system by bringing all innovators and game changers in the food industry together on one platform. In order to enable new leads for collaboration, we regularly host Open Calls for next-generation food solutions based on broad industry challenges as well as specific innovation needs.

Our Mission

Brave New Food is a European food innovation platform that stimulates collaborations between a thriving community of innovative startups/scale-ups, and leading food corporates, retailers, distributors, impact investors and knowledge partners. 

Our mission is to accelerate the transition to a healthier and more sustainable food system by bringing all innovators and game changers in the food industry together on one platform. In order to enable new leads for collaboration, we regularly host Open Calls for next-generation food solutions based on broad industry challenges as well as specific innovation needs.

The Team

Milo Laureij

Program Director

Milo has been running campaigns on climate change & sustainable agriculture for over 10 years. He worked for several environmental and animal welfare organizations. At Brave New Food he manages the team and develops new programs and initiatives for the network.

Emilie Funken

Manager Partnerships & Sales Lead

Emilie is passionate about connecting ambitious people for a better future, that's why she is our community manager and sales lead. With a background in the food startup industry (Kitchen Republic) and larger scale food companies (Albron, FrieslandCampina), she supports partners to make the most of their impact activities.

Simone Holleman

Community Manager

Simone believes it's important to support initiatives that contribute to a balanced food system where humanity is central. While we can still continue to enjoy delicious meals, of course. As a community manager she will initiate movements and networks which contribute to sustainable food systems and accelerate innovation.

Brave-New-Food-team-Mara

Mara Hulspas

Online Media Manager

Mara is a former professional dancer who has channelled her creativity and passion for expression into content creation. With an entrepreneurial mindset, a love for all living beings, and an eye for aesthetics, she aims to lead a mindful and sustainable life while inspiring others to do the same.

The Founders

Joost Dekkers

Open Innovation Expert

Joost is an entrepreneur with 10+ years experience in open innovation. He is the founder of the innovation platforms StartHubs and Battle of Concepts, and has helped dozens of companies with their open innovation strategies and projects.

Bas Allart

Innovation Ecosystems Builder

Bas is an innovation and startup accelerator expert with a proven track record in building and driving successful innovation partnerships and ecosystems over the past 20 years. As founder of startup incubator UtrechtInc he was one of the pioneers in the Dutch startup landscape.

Vincent van Gorkom

Food & Scale-up Expert

Vincent van Gorkom is an experienced entrepreneur with 20+ years experience in the food industry. He has a proven track record of building and scaling food companies. In 2012 he co-founded Yellow Chips, a leading organic and veg chips maker in the NW European market. Yellow Chips was sold in 2018.

Jesse 't Lam

Food & Scale-up Expert

Jesse is an entrepreneur with 20+ years of experience in the food industry. He has a proven track record in building and scaling food companies. Most recently with the scale-up Yellow Chips, which was active in the NW European retail market and was successfully sold to Campbell Soups in 2018.