ABOUT

Bonduelle is an international, listed, family-owned business with a strong ambition.

Our mission is to inspire on the transition toward a plant based diet to contribute to people’s wellbeing and planet’s health.

Our vegetables, grown over an area of more than 128,000 hectares, transformed in our 54 production sites, are sold in 100 countries in all forms, under all types of brands, through all distribution channels and using all available technologies: canned, frozen, pasteurized, dried, fresh/ready-to-use.

Bonduelle Northern Europe is responsible for the markets in the Benelux, United Kingdom and Nordics. Both for Retail, Foodservice, and Private Label markets. Our offices are located in The Netherlands - Eindhoven, Belgium - Lier and Nordics - Copenhagen.

Our values are: concern for people – confidence – openness – excellence – integrity – equity – simplicity

Visit our websites bonduelle.nl, bonduelle.com to get to know more about us.

OUR MAIN INNOVATION GOALS

Bonduelle wants to inspire on the transition toward a plant based diet to contribute to people’s wellbeing and planet’s health. Therefore a continuous innovation program is very important to us. Making plant based food delicious, attractive, healthy, accessible and fun in a sustainable way, anytime and anywhere. We want to explore attractive, relevant and distinctive concepts that fit the Bonduelle brand. And yes, it may stretch the brand ofcourse but should be realistic.

SPECIFIC INNOVATION NEEDS

Today Bonduelle’s position is strong in corn and pulses within ambient technology (mainly canning). We are market lead in both segments for the Benelux market. Two segments that have a very relevant role within our mission to inspire to a plant based diet. Next to this we’re strong in frozen vegs as well. But there’s more to explore within the world of plant based food of course, although we feel it’s important to connect to the strength of the brand as well.

Our target is to focus on the sweet spot of ‘healthy’ and ‘sustainable’ within the world of plant based food. Looking at the products themselves as well as at their packaging. We committed to have 100% of our packaging recyclable in 2025.

WHAT WE CAN OFFER STARTUPS, SCALE-UPS AND SME'S

We are open to explore new kind of opportunities and co-operations that will come out of the Brave New Food program.

See partner's website here.